by Mark Stevens · Planeta · tapa blanda · ISBN 9788432078798
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«Las guerras de las empresas auditoras» is an economics essay by Mark Stevens, published by Planeta in paperback (240 pages, in Spanish).
Mark Stevens's essay analyzes the struggle of audit firms to attract clients, increase their revenues, and ensure their survival, a scenario in which certified public accountants (CPAs) drive profound change in the accounting industry.
Published in 1986, the subtitle of «Las guerras de las empresas auditoras» is «Cómo luchan por la clientela, el dinero y la supervivencia».
Recommended for readers of economics and business management interested in the transformation of the auditing and accounting sector.
