by Edward De Bono · Penguin · tapa blanda · ISBN 9780140223736
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«Lateral Thinking for Management: A Handbook» is Edward de Bono's essay on lateral thinking and management, in paperback (240 pages), Penguin.
Edward de Bono argues that creativity is not an innate gift but a process that can be learned and practiced. In management, lateral thinking enables the generation of new products and ideas, approaching problems from unexpected angles, reorganizing structures, and planning future alternatives.
This English-language edition, published in 1982, belongs to Penguin's Pelican series; the work was originally published in 1971.
Aimed at managers and professionals who want to incorporate creativity into problem-solving and decision-making.
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
