by José Luis García Delgado, José Antonio Alonso, Juan Carlos Jiménez, Fundación Telefónica · Lectura Plus · tapa blanda · ISBN 9788408150954
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«Lengua, empresa y mercado» is the essay by José Luis García Delgado, José Antonio Alonso and Juan Carlos Jiménez, published by Lectura Plus in paperback.
The book studies Spanish as an economic asset and its contribution to the internationalization of companies: it favors foreign investment, competitiveness and the management of multinational or exporting firms. It draws on surveys of executives, opinions of senior managers at large multinationals and econometric techniques.
The work was published on December 3, 2015 in the Fundación Telefónica Collection and completes the project «Valor económico del español», with fourteen volumes since 2007.
A business and economics work aimed at executives, export professionals and readers interested in the strategic value of the language in the global market.
Tapa blanda
Spanish economist and historian of economics
Tapa blanda
