by David Colon · Editions Tallandier · libro de bolsillo · ISBN 9791021056169
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In this work, contemporary propaganda history specialist David Colon offers a deep analysis of the art of persuasion throughout the 20th and 21st centuries. Through the profiles of twenty of the greatest masters of manipulation, from Goebbels to modern figures like Mark Zuckerberg or Steve Bannon, the author explores how these individuals have shaped public opinion, influenced elections, and transformed the behavior of millions of people through advanced communication techniques. The book unravels the hidden mechanisms behind war propaganda, lobbying, nudging, and micro-targeted advertising, providing an essential read for understanding how science and technology have been harnessed for mass influence.
