Les métiers du marketing et de la publicité

Synopsis of Les métiers du marketing et de la publicité

This publication from ONISEP presents 31 professions in the marketing and advertising sector, categorized into four families: analysis, promotion, creation, and negotiation. Through professional testimonials and agency reports, it explores daily work realities, recruitment trends, and the skills required in an evolving digital market. It also provides a comprehensive guide to educational pathways in France, including BTS, university degrees, and specialized schools, helping students navigate their academic and career choices.