by Mike Bottery · Continuum Intl Pub Group · tapa blanda · ISBN 9780304327249
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This book explores the relationship between business management and educational management, analyzing how business principles can be applied in the school environment. Mike Bottery examines the history, philosophy, and practices of different businesses, and analyzes which aspects can be transferred to the education sector. The book also addresses legislative changes that have forced schools to adopt more business-like planning, such as customer service and advertising.
