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Life After the 30-Second Spot
4.5
Negocios y EconomíaISBN | 9780471718376
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Product details
Pages: 304 pages
Author: Joseph Jaffe
Publisher: John Wiley & Sons Inc
ISBN: 9780471718376
Format: tapa dura
Language: en
Release date: 25/5/2005
ISBN: 9780471718376
Synopsis of Life After the 30-Second Spot
En este libro, Joseph Jaffe explora cómo los anunciantes pueden revitalizar sus marcas utilizando alternativas innovadoras a la publicidad tradicional. Jaffe argumenta que las estrategias publicitarias tradicionales ya no son tan efectivas como antes y presenta nuevas técnicas de marketing que permiten a las marcas destacarse, atraer a su público y aumentar las ventas. El libro cubre temas como el marketing viral, los videojuegos, el contenido a la carta y las estrategias interactivas, ofreciendo una guía esencial para los profesionales del marketing que buscan adaptarse a los nuevos tiempos.
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