by Margarita Rivière · Espasa Calpe · tapa blanda · ISBN 9788423924615
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«Lo cursi y el poder de la moda» is the essay by Margarita Rivière, published by Espasa Calpe in paperback (263 pages, in Spanish).
Essay analyzing how fashion goes beyond clothing to condition thought, customs, politics and the economy of opulent societies. Rivière presents it as a communication channel that shapes dominant ideas, and studies the kitsch aesthetic —excess and cliché— as a key piece of consumerist culture, bent on creating an artificial paradise that transforms the perception of reality.
Winner of the Espasa Mañana Essay Prize 1992, it belongs to the Espasa Mañana collection and includes bibliographic references (pages 259-263).
Recommended for readers interested in the sociology of fashion, cultural essay and criticism of consumer society.
Margarita Rivière Martí was a Spanish journalist and writer, the author of thousands of newspaper articles and interviews and 30 books. She was noted for her progressive and feminist spirit in the years of the Transition. She was one of the first women to practice journalism in Spain, and she and Teresa Rubio were the first two female journalists for the Diario de Barcelona. In 1978 she was one of the founders of El Periódico de Catalunya.
