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Logística y gestión de la venta
4.6
Negocios y EconomíaISBN | 9788475778648
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Product details
Pages: 310 pages
Author: John Fernie, Leigh Sparks
Publisher: Granica
ISBN: 9788475778648
Format: tapa blanda
Language: es-ES
Release date: 1/10/2001
ISBN: 9788475778648
Synopsis of Logística y gestión de la venta
Este libro, escrito por John Fernie y Leigh Sparks, explora en profundidad la logística y la gestión de la venta. Analiza cómo los principales minoristas del mundo han logrado establecer la cadena proveedor-minorista-cliente, ofreciendo una visión detallada de las estrategias y prácticas clave en este ámbito. Ideal para estudiantes y profesionales del sector.
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