by Wang Shaoqiang · Promopress · Tapa dura · ISBN 9788415967262
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«Logograma» is a graphic design work by editor Wang Shaoqiang, published by Promopress in hardcover (239 pages, in English).
A work that brings together a wide selection of logos and dynamic identity proposals. It shows how a brand can transform and adapt to different media while maintaining a recognizable image. The texts in English, French, Spanish and Portuguese make it an accessible reference for branding design.
Originally published in 2014 as a first hardcover edition. The original subtitle is 'logo design for dynamic identities', with equivalents in French, Spanish and Portuguese.
Aimed at graphic designers, branding professionals and visual design students looking for examples of dynamic identity.
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