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L’Oréal: Le Roi c´Est Moi
by Carlos Díaz Güell · Profit Editorial · tapa blanda · 268 pages
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Pages: 268 pagesAuthor: Carlos Díaz GüellPublisher: Profit EditorialFormat: tapa blandaLanguage: es-ESRelease date: 10/4/2023ISBN: ISBN 9788419212955
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Synopsis of L’Oréal: Le Roi c´Est Moi
En 'L’Oréal: Le Roi c´Est Moi', Carlos Díaz Güell nos adentra en el competitivo mundo de la cosmética, analizando el impacto de las grandes corporaciones en la sociedad española. A través de una investigación exhaustiva, el autor revela cómo estas empresas influyen en los estándares de belleza y en el consumo per cápita de productos cosméticos en España, que supera la media europea. El libro examina las estrategias de mercado de L'Oréal y su dominio en la industria, así como las implicaciones de este poder en la legislación y la competencia. Una lectura esencial para comprender la dinámica del sector de la belleza y su influencia en la sociedad actual.
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