by Toni Aira · Editorial Uoc · tapa blanda · ISBN 9788497884006
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Los guardianes del mensaje» is the political communication essay by Toni Aira, published by Editorial UOC in paperback (160 pages, in Spanish).
Starting from the usual excuse of governments not knowing how to communicate in a crisis, Toni Aira analyzes how media democracy forces leaders to adapt their message to the language of the media. He examines the growing role of political advisers, sets out their communication and image strategies and proposes an alternative model to Anglo-Saxon spin doctors.
Volume 192 of the Manuales collection from Editorial UOC. Published in 2011.
Recommended for communication, journalism and politics professionals, as well as university students interested in political leadership and institutional communication.
