Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Lujo, mentiras y marketing
3.8
Negocios y EconomíaISBN | 9788425222108
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 264 pages
Author: Marie-claude Sicard
Publisher: Editorial Gustavo Gili, S.L.
ISBN: 9788425222108
Format: tapa blanda
Language: es-ES
Release date: 27/12/2007
ISBN: 9788425222108
Synopsis of Lujo, mentiras y marketing
Este libro de Marie-Claude Sicard explora la diferencia entre las marcas de lujo y las marcas de gran consumo, desafiando la creencia de que el marketing de lujo es único y que el lujo francés no necesita marketing. El libro ofrece un estudio crítico del lujo en Francia, premiado por la Académie des Sciences Comerciales.
More titles for fans of Marie-claude Sicard
Recommended by Julia
Best-selling books in Arte y Cultura
Best sellers
Last unit!3 people have it in their cart
-
VAT included