by Kenneth C. Laudon · Pearson Education · tapa blanda · ISBN 9781292094007
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«Management Information Systems» is the information systems textbook by Kenneth C. Laudon and Jane P. Laudon (paperback, 670 pages, in English).
Textbook that analyzes how today's companies use technologies and information systems to achieve their corporate objectives. Based on real cases of well-known companies, it explains the use of IT in problem-solving, its impact on business models and its influence on managerial decision-making.
Fourteenth edition, Global Edition, published by Pearson Education. Subtitle: «Managing the Digital Firm».
Aimed at business school students and professionals who need to understand information systems to participate in business management.
Kenneth C. Laudon was an American professor of Information Systems at the Stern School of Business at New York University.
