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Marketing Communications: Frameworks, Theories and Applications
3.9
Negocios y EconomíaISBN | 9780131509627
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Product details
Pages: 280 pages
Author: Chris Fill
Publisher: Prentice-Hall
ISBN: 9780131509627
Format: tapa blanda
Language: en
Release date: 29/3/1995
ISBN: 9780131509627
Synopsis of Marketing Communications: Frameworks, Theories and Applications
Este libro de Chris Fill ofrece una visión completa de las comunicaciones de marketing, abarcando tanto aspectos de marca como corporativos. Proporciona un marco práctico para desarrollar estrategias de comunicación de marketing, integrando la estrategia empresarial con las comunicaciones externas. Se cubren aspectos como el marketing directo y el patrocinio, desarrollando habilidades para la planificación futura.
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