by Jeffrey Gitomer · Financial TImes Prentice Hall · tapa dura · ISBN 9780131735361
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«Little Red Book of Sales Answers» is Jeffrey Gitomer's sales manual, published by FT Press in hardcover (208 pages, in English).
The book brings together 99.5 practical answers to common sales situations: cold calls, voicemail, price objections, buying signals, referrals and difficult customers. Jeffrey Gitomer offers direct advice for closing more sales, setting goals and adding value in every customer contact.
It is the first edition, published in 2006, and is part of Jeffrey Gitomer's Little Books series.
Designed for salespeople and commercial professionals looking for quick answers in everyday situations and to improve their performance.
Jeffrey Gitomer is an American salesperson, author, and speaker who writes and lectures on sales, customer loyalty, and personal development.
