by Jeffrey Gitomer · Wiley · tapa dura · ISBN 9780471662624
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«The Patterson Principles of Selling» is Jeffrey Gitomer's sales manual, published by Wiley in hardcover (140 pages, in English).
Gitomer revives the strategies that John Patterson, founder of National Cash Register and father of selling in the United States, applied over a century ago, and adapts them to the present in 32.5 principles. Each principle includes a quote from Patterson, one from Gitomer, and guidelines for applying it, such as treating the customer as a probable buyer.
The book falls under the Business and Economics category and was first published in 2004.
Aimed at salespeople, sales representatives, and business professionals seeking to strengthen their sales technique with proven principles.
Jeffrey Gitomer is an American salesperson, author, and speaker who writes and lectures on sales, customer loyalty, and personal development.
