by Rosario García Cruz · ESIC. · tapa blanda · ISBN 9788473562010
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«Marketing internacional» is Rosario García Cruz's manual on international marketing, published by ESIC in paperback (378 pages, in Spanish).
The book addresses the organization of foreign markets, sales channels and distribution, and pays attention to globalization, development and commercial penetration. Its practical approach makes it a guide to understanding the international strategy of companies.
Second revised and updated edition, published in Madrid in 1999. This work belongs to the Business and Economics categories.
Aimed at students and business and economics professionals interested in corporate internationalization.
