by Christopher Horrocks · GEDISA · tapa blanda · ISBN 9788497840378
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In this book, Christopher Horrocks explores the resurgence of Marshall McLuhan's thought in the context of the information revolution. It analyzes how transformations in media and audiovisual technologies have revitalized McLuhan's motto: 'The medium is the message.' The author examines McLuhan's incursions into auditory and visual culture, connecting them with the global framework of the Internet, and evaluates his claims in light of postmodern theory, analyzing the relationship between the renaissance of McLuhan and the posthumous 'cyberbole' of disembodiment and virtual identity.
