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Measuring the User Experience
by Tom Tullis, Bill Albert · Morgan Kaufmann Publishers Inc. · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Tom Tullis, Bill AlbertPublisher: Morgan Kaufmann Publishers Inc.Format: tapa blandaLanguage: enRelease date: 31/3/2008ISBN: ISBN 9780123735584
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Synopsis of Measuring the User Experience
Este libro es una guía práctica para profesionales de la usabilidad y desarrolladores de productos que buscan medir la usabilidad de cualquier producto. Los autores, Tom Tullis y Bill Albert, organizan docenas de métricas en seis categorías: rendimiento, basadas en problemas, autoinformadas, navegación web, derivadas y conductuales/fisiológicas. Exploran cada métrica, considerando los mejores métodos para recopilar, analizar y presentar los datos. Proporcionan orientación paso a paso para medir la usabilidad de cualquier tipo de producto utilizando cualquier tipo de tecnología. Recomendado para profesionales de la usabilidad, desarrolladores, programadores, arquitectos de información, diseñadores de interacción, investigadores de mercado y estudiantes en un programa de HCI o HFE.
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