by Jacques Lendrevie, Julien Lévy, Denis Lindon · Dunod · tapa blanda · ISBN 9782100502622
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Mercator is a French marketing book by Jacques Lendrevie, Julien Lévy, and Denis Lindon. This 8th edition offers a global and original view of the subject, emphasizing the analysis of marketing strategies. It includes the latest trends in the profession, with new developments on relationship marketing, service marketing, the development of the marketing plan, and the contributions of new information and communication technologies (NICT).
