by Toni Aira Foix · DEBATE · tapa blanda · ISBN 9788410214682
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«Mitólogos: El arte de seducir a las masas» is the essay by Toni Aira Foix, published by Debate in paperback (224 pages, in Spanish).
Toni Aira, PhD in Social and Political Communication, traces the legacy of Greek mythology in current politics: leaders like Milei, Trump, or Maduro use images that evoke Perseus, Hermes, or Hercules. The essay shows how these images are designed to seduce, activate memory, and legitimize power.
Part of the «Política» collection from Debate. First paperback edition with flaps published on October 2, 2025.
Recommended for readers interested in political communication and the use of classical myths in public discourse.
