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Nudge: Improving Decisions About Health, Wealth and Happiness
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Negocios y EconomíaISBN | 9780141040011
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Product details
Pages: 320 pages
Author: Richard H. Thaler, Cass R. Sunstein
Publisher: Penguin Books
ISBN: 9780141040011
Format: tapa blanda
Language: en
Release date: 5/3/2009
ISBN: 9780141040011
Synopsis of Nudge: Improving Decisions About Health, Wealth and Happiness
En este libro, Richard H. Thaler y Cass R. Sunstein exploran cómo las pequeñas modificaciones en la forma en que se presentan las opciones pueden influir significativamente en nuestras decisiones. A través de ejemplos prácticos y una perspectiva innovadora, los autores demuestran cómo podemos mejorar nuestras elecciones en áreas clave como la salud, las finanzas y la felicidad, sin restringir nuestra libertad individual. 'Nudge' ofrece una nueva forma de entender el mundo, tanto para individuos como para gobiernos.
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About the author
Richard Thaler
Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.
Born in 194510 titles published
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