by Richard H. Thaler · tapa blanda · ISBN 9782266227995
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«Nudge : La méthode douce pour inspirer la bonne décision» is the essay by Richard H. Thaler and Cass R. Sunstein, published by Pocket in paperback.
Drawing on behavioral economics, the book explains what errors lead to poor decisions and how small nudges (the «nudges») can tip the balance towards the right path. Thaler and Sunstein propose a more human approach to deciding and a beneficial way of influencing the environment.
French edition with 480 pages. The cover indicates that Richard H. Thaler received the Nobel Prize in Economics in 2017.
For readers of economics and business who want to understand everyday biases in decision-making and the keys to correcting them.
