by Michel Bongrand · ISBN 5601072011915
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«O Marketing Político» is Michel Bongrand's essay on political marketing, published by Publicações Europa-América in 1987, in Portuguese.
A work centered on political marketing, in which the author sets out the strategies and techniques used in this field, from campaign planning to the communication of political messages. The text offers an overview of the principles of marketing applied to politics and their usefulness for connecting with citizens.
April 1987 edition, with dimensions of 150 x 230 x 20 mm. It belongs to the Business and Economics category.
Aimed at communication professionals, students of political marketing and readers interested in electoral strategies.
