by Giuliano da Empoli · Vestígio · tapa blanda · ISBN 9788554126605
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In this work, Giuliano da Empoli conducts a compelling investigation into the strategists and Big Data specialists who have transformed the global political landscape. Through an analysis spanning from the early 2000s in Italy to the rise of figures like Donald Trump, Boris Johnson, and Jair Bolsonaro, the author reveals how fake news, algorithms, and conspiracy theories have become fundamental tools for influencing elections and manipulating public opinion. The book presents a gallery of characters, often unknown to the general public, who have changed the rules of the modern political game. It is an essential read for understanding how democracy, in the age of mass narcissism and social media, faces new challenges where incompetence and controversy are transformed into political assets.
