by Robert Klanten, Sven Ehmann, Kitty Bolhöfer, Shonquis Moreno · Die Gestalten Verlag · Tapa dura · ISBN 9783899553741
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«Out of the Box!» is the branding book by Klanten, Ehmann, Bolhöfer and Moreno, published by Die Gestalten Verlag in hardcover (287 pages).
The book explores brand experiences that lie between pop-up stores and flagship stores, and analyzes how the design of the space and its ambiance work as branding and marketing tools. With text and preface by Shonquis Moreno, the work examines the role of commercial design in building brand identity.
Originally published in 2011.
Recommended for designers, marketing and branding professionals, and retail professionals interested in the design of store experiences.
Gestalten is an independent publishing house based in Berlin, Germany.
