Oxford Reading Tree: Let's Look at Adverts

Synopsis of Oxford Reading Tree: Let's Look at Adverts

«Oxford Reading Tree: Let's Look at Adverts» is a non-fiction book by Elaine Canham, published by OUP Oxford, in paperback (24 pages, in English).

The book explains to children what advertising is and how it works. Through examples of ads and posters, it shows how messages are constructed to attract attention and persuade the reader. It invites observation, comparison and reflection on persuasive language, with the aim of forming critical readers of the media.

It belongs to the Oxford Reading Tree series, at Level 12, within the TreeTops Non-Fiction branch. It was published in 2005.

For children beginning to read in English, useful in the primary classroom for working on advertising and reading comprehension.