by Maria Florencia Muras Pidal · Editorial Académica Española · tapa blanda · ISBN 9786139406548
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«Periodismo científico y comunicación institucional» is the study by Maria Florencia Muras Pidal, published by Editorial Académica Española in paperback.
The work examines scientific journalism in corporate communication and the role of the specialized press officer as a mediator between the company and its audiences. It argues that new technologies simplify institutional communication in science and technology companies. It includes a theoretical section in four chapters and a case study.
Published in January 2019, it has 252 pages and text in Spanish. Dimensions: 15 x 1.6 x 22 cm; weight 388 g.
For communication and press professionals working in science and technology companies.
