by Isabel Llorens, Carlota Mateos · Alienta Editorial · tapa blanda · ISBN 9788492414055
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«Pioneras: La historia de Rusticae o la pasión por emprender» is the essay by Isabel Llorens and Carlota Mateos, published by Alienta Editorial in paperback.
The book explains how Isabel Llorens and Carlota Mateos, after meeting at an airport, founded Rusticae and turned it into a benchmark of Spanish rural tourism. The work reviews the authors' triumphs, failures, agreements and disagreements, and presents passion, effort and risk-taking as keys to entrepreneurial success.
Text in Spanish; 130 pages. Belongs to the «Narrativa Empresarial» collection; first edition, first printing.
Aimed at entrepreneurs and students of economics and business, as well as those seeking real success cases in Spanish rural tourism.
