by Darío Villanueva · Galaxia Gutenberg, S.L. · tapa dura · ISBN 9788419392183
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«Poderes de la palabra» is Darío Villanueva's essay on rhetoric, published by Galaxia Gutenberg in hardcover (336 pages, in Spanish).
Darío Villanueva explores rhetoric and its relevance in the digital age. Starting from J. L. Austin's idea of «doing things with words», he devotes twelve chapters to showing how the word serves literature, jurisprudence, politics, advertising, urbanism and autobiography, and attends to Marshall McLuhan and cases such as Reagan or Obama.
The full subtitle is «Retórica, política, derecho, literatura, publicidad». The book belongs to the «Ensayo» collection of Galaxia Gutenberg and its first edition was published in February 2023.
For readers interested in literary theory, rhetoric and the analysis of public and media discourse.
Francisco Darío Villanueva Prieto is a Spanish literary theorist and critic. He has been a member of the Royal Spanish Academy since 2007, and he occupies the chair corresponding to the letter D. Secretary of the Academy from December 2009, he was elected director in 2014, post he held until January 2019.
