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Profiting from Intellectual Capital
by Patrick H. Sullivan · Wiley · tapa dura · 384 pages
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Pages: 384 pagesAuthor: Patrick H. SullivanPublisher: WileyFormat: tapa duraLanguage: enRelease date: 31/3/1998ISBN: ISBN 9780471193029
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Synopsis of Profiting from Intellectual Capital
Descubre las herramientas y técnicas de los principales innovadores en capital intelectual, como Xerox, Dow Chemical, Hewlett-Packard y Skandia. Este libro examina cómo las empresas pueden desarrollar beneficios financieros y extraer valor de su capital intelectual. Aprende sobre la medición, gestión y supervisión del capital intelectual, así como técnicas prácticas como la creación de bases de datos de propiedad intelectual y árboles de patentes. Una lectura esencial para ejecutivos, abogados y contadores que buscan transformar el conocimiento en ganancias.
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