Promoción y venta de servicios turísticos

Synopsis of Promoción y venta de servicios turísticos

This book, titled 'Promotion and Sale of Tourist Services', is a module belonging to the professional qualification of 'Sale of Tourist Services and Products', within the professional family of 'Hospitality and Tourism'. The main objective of this module is to enable the reader to sell tourist services and trips. Currently, vacation and leisure travel has become a fundamental component of consumption in developed countries, which has led the tourism sector to experience a strong expansive dynamic, but also a critical phase of transformation due to the shift towards a more individualized and diversified tourism.