by AA.VV., Eugeni Rosell i Miralles · GUSTAVO GILI MEXICO · tapa blanda · ISBN 9789688872673
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«Publicidad» is the advertising graphic design book by AA.VV. and Eugeni Rosell i Miralles, published by Gustavo Gili México in paperback, 79 pages.
It brings together a sample of recent advertising design and surveys it by medium: posters, corporate identity, direct mail campaigns, packaging, displays, brochures, letterheads, business cards, menus and matchboxes. The volume shows how graphic design shapes commercial communication.
The edition is from 1995, in Spanish. Subtitle: «Diseño gráfico publicitario». ISBN 9789688872673.
Intended for graphic designers, advertisers and visual communication students who want to expand their references in printed advertising.
