by Jens K. Perret · Tapa blanda · ISBN 9783748131342
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«Quantitative Method-Breviary - SPSS» is Jens K. Perret's reference guide on quantitative methods with SPSS, published by Books on Demand in paperback.
It brings together the most common statistical methods in market research and their application with SPSS: interpretation of results and a decision table for choosing the appropriate method. The video tutorials make it useful for professionals and students with coursework or theses.
The full subtitle is «A problem-oriented reference for market researchers». It consists of 46 pages, is written in English, and was published in 2018.
For students and market research professionals seeking a quick reference guide on applied statistics and data analysis with SPSS.
