by Gloria Saló · GEDISA · tapa blanda · ISBN 9788474329544
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«¿Qué es eso del formato?» is Gloria Saló's study of television formats, published by Gedisa in paperback (256 pages, in Spanish).
After the arrival of private channels in 1990, Televisión Española's monopoly gave way to a fierce battle for audiences. The work surveys the main entertainment formats, original or imported, their role as a channel's hallmark, and the keys that distinguish a successful program up to the format's peak in 2001.
First edition published in February 2003 in Gedisa's Estudios de Televisión collection.
For communication scholars and television professionals interested in creating and directing programs.
