
by Jason Fried, David Heinemeier Hansson · Empresa Activa · tapa blanda · ISBN 9788492452583

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«Reinicia» is the business essay by Jason Fried and David Heinemeier Hansson, published by Empresa Activa in paperback (288 pages, in Spanish).
The book questions common business advice, such as writing a plan or seeking investors, and proposes starting with less: actually working, avoiding meetings and paperwork, not going into debt, and not worshipping work. The authors base it on their experience at 37signals and defend simple, counterintuitive rules for running a company.
Subtitled «Borra lo aprendido y piensa la empresa de otra forma», it is part of the Gestión del conocimiento collection. It was published on September 20, 2010.
For entrepreneurs and for anyone who wants to understand work in the modern era or is tired of business clichés.

37signals is an American web software company based in Chicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company.
