Reinventare la strategia. Dalla guerra dei prezzi alla competizione pacifica

Synopsis of Reinventare la strategia. Dalla guerra dei prezzi alla competizione pacifica

«Reinventare la strategia. Dalla guerra dei prezzi alla competizione pacifica» is Fabio Venturi's guide, published by Franco Angeli in paperback.

Guide for SME managers on escaping price wars: it proposes moving from operational to strategic innovation, making competition irrelevant. It presents conventional and innovative strategies and real cases from companies in packaging, flooring, valves and pellet stoves, to achieve profitable and sustainable growth.

Text in Italian, 168 pages. Part of the Management Tools collection.

Suitable for entrepreneurs, managers and consultants of small and medium-sized enterprises who want to rethink their competitive strategy in mature markets.