
by Georges Peninou · Editorial Gustavo Gili, S.L. · tapa blanda · ISBN 9788425206061

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This book, titled 'Semiotics of Advertising', is a work by Georges Peninou that deeply explores semiotics applied to the world of advertising. Published by Editorial Gustavo Gili, S.L. in Spanish, it is part of the Visual Communication collection and offers a detailed analysis of the signs and symbols used in advertising to communicate messages and persuade the public. Ideal for students and marketing and communication professionals.
