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Semiótica de la publicidad
Semiótica de la publicidad
Negocios y Economía

Semiótica de la publicidad

by Georges Peninou · Editorial Gustavo Gili, S.L. · tapa blanda · ISBN 9788425206061

4.6
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Semiótica de la publicidad
Semiótica de la publicidad
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Product details

Author: Georges Peninou
ISBN: 9788425206061
Publisher: Editorial Gustavo Gili, S.L.
Language: Spanish
Format: tapa blanda
Release date: 5/1/1976
Pages: 233 pages
Dimensions: 21.4 x 14.9 x 1.9 cm
Weight: 358 g
Last unit!3 people have it in their cart
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Synopsis of Semiótica de la publicidad

This book, titled 'Semiotics of Advertising', is a work by Georges Peninou that deeply explores semiotics applied to the world of advertising. Published by Editorial Gustavo Gili, S.L. in Spanish, it is part of the Visual Communication collection and offers a detailed analysis of the signs and symbols used in advertising to communicate messages and persuade the public. Ideal for students and marketing and communication professionals.



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