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by Kevin Roberts · Empresa Activa · tapa blanda · ISBN 9788496627093
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En 'Sisomo', Kevin Roberts, CEO Worldwide de Saatchi & Saatchi, explora el futuro del marketing y las comunicaciones en la era de la pantalla. Tras el éxito de 'Lovemarks', Roberts presenta una visión inspirada en la combinación de Visión (Sight), Sonido (Sound) y Movimiento (Motion) en la pantalla. Este libro ofrece una comprensión profunda del potencial de las nuevas tecnologías y cómo crear conexiones emocionales con los consumidores en el mercado actual.
Kevin David Roberts is an American political strategist and former historian who is the president of the Heritage Foundation, a conservative political think tank, and its lobbying arm, Heritage Action. Roberts was previously the CEO of another conservative think tank, the Texas Public Policy Foundation. He served as the president of Wyoming Catholic College from 2013 to 2016.
