by Guillaume Lamarre · Editorial Gustavo Gili S.L. · tapa blanda · ISBN 9788425232046
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«Storytelling como estrategia de comunicación» is Guillaume Lamarre's communication manual published by Editorial Gustavo Gili in paperback.
The work analyzes how stories move people, stay in memory and influence action, and presents storytelling in its experiential, cultural and rational dimensions. It includes examples from popular culture and campaigns, practical exercises and interviews with narrators to communicate, launch products or present projects effectively.
Published in June 2019. Translation by Unai Velasco Quintela. Full title: Storytelling como estrategia de comunicación: Herramientas narrativas para comunicadores, creativos y emprendedores.
Aimed at communicators, creatives and entrepreneurs who want to apply narrative to brands, campaigns or presentations.
