by Tien Tzuo, Gabe Weisert · Portfolio · tapa dura · ISBN 9780525536468
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«Subscribed» is the business essay by Tien Tzuo and Gabe Weisert, published by Portfolio in hardcover (256 pages, in English).
The book analyzes the rise of the subscription economy and the need to adopt recurring revenue. Tien Tzuo, CEO of Zuora, explains how to turn products into services with cases from Adobe, Fender and Caterpillar, and proposes a framework for redesigning the company, from accounting to corporate culture, with the aim of building customer loyalty.
Subtitled 'Why the Subscription Model Will Be Your Company's Future - and What to Do About It', the book was published on June 5, 2018 and reached the USA Today bestseller list.
Recommended for executives, entrepreneurs and marketing professionals interested in recurring revenue business models and digital transformation.
