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ISBN: 9788448141875
Este libro explora las estrategias de marketing desde la perspectiva de Sun Tzu, ofreciendo una visión innovadora para comprender los principios estratégicos del marketing moderno. El texto presenta los principios esenciales para ganar la batalla del mercado, proporcionando conocimientos valiosos para aquellos que deseen profundizar en la gestión empresarial y las estrategias de venta.
