Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Sun Tzu. Strategie per il marketing
by Gerald A. Michaelson, Steven W. Michaelson · Rizzoli · tapa dura · 288 pages
10 people viewing thisViewed 1 times
4.6
Pages: 288 pagesAuthor: Gerald A. Michaelson, Steven W. MichaelsonPublisher: RizzoliFormat: tapa duraLanguage: itRelease date: 7/6/2006ISBN: ISBN 9788845313370
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Complete your 3-for-2 with Gerald A. Michaelson
Add 3 and the cheapest one is free
Sun Tzu: El Arte de la Guerra para Directivos
$16.87
Sun Tzu. El Arte de la Guerra para Directivos
$21.21
Sun Tzu para el éxito
$16.87
Sun Tzu. El arte de la guerra para directivos
$16.87
Synopsis of Sun Tzu. Strategie per il marketing
Este libro explora cómo las enseñanzas milenarias del general chino Sun Tzu pueden aplicarse al mundo del marketing moderno. A través de 12 principios fundamentales, los autores Gerald y Steven Michaelson destilan la sabiduría de 'El arte de la guerra' para ofrecer estrategias prácticas que permitan a los directivos actuales ganar la batalla del mercado. La obra se centra en la simplicidad y claridad de conceptos, defendiendo que una estrategia bien preparada es la base de la victoria. Cada principio está ilustrado con casos reales del marketing internacional, abordando temas como el respeto al consumidor, la organización de la información y el uso de la sorpresa para superar a la competencia sin necesidad de un conflicto directo.
More titles for fans of Gerald A. Michaelson, Steven W. Michaelson
Recommended by Julia
About the author
Gerald A. Michaelson
Discover second-hand books by Gerald A. Michaelson.
Born in 192917 titles published
View full profileBest-selling books in Business
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included