by Gerald A. Michaelson, Steven W. Michaelson · Rizzoli · tapa dura · ISBN 9788845313370
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«Sun Tzu. Strategie per il marketing» is the marketing essay by Gerald A. Michaelson and Steven W. Michaelson, published by Rizzoli in hardcover, 288 pages.
It starts from the idea that a Chinese general from 2,500 years ago can teach modern marketing. Gerald and Steven Michaelson distil his wisdom into 12 principles, with real cases, to win the market war: preparation, clarity, respect for the consumer, information, position, surprise and victory without direct conflict.
Work in Italian published in 2006. It corresponds to the second edition within the ETAS Marketing e vendite series.
For managers and marketing professionals interested in practical strategies based on classical Eastern wisdom.
Discover second-hand books by Gerald A. Michaelson.
