by Zoe Fraade-Blanar, Aaron M. Glazer · Tapa blanda · ISBN 9781781255339
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Superfandom», the essay on fan culture by Zoe Fraade-Blanar and Aaron M. Glazer, published by Profile Books in paperback.
Fandom is an activity, not a passive state: fans create, participate and discuss. With cases such as the reaction of users when Polaroid discontinued its film, the modding of Grand Theft Auto, Disneyland and Ikea’s mistake with a fan site, it examines how communities of followers are changing consumption and business.
Originally published in 2017 and categorized under Art & Culture.
Recommended for readers interested in pop culture, the sociology of consumption and the relationship between communities and brands.
