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Técnicas de persuasión
by J. A. C. Brown · Alianza Editorial. · tapa blanda · 303 pages
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Pages: 303 pagesAuthor: J. A. C. BrownPublisher: Alianza Editorial.Format: tapa blandaLanguage: es-ESRelease date: 1/1/1978ISBN: ISBN 9788420616827
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Synopsis of Técnicas de persuasión
En 'Técnicas de Persuasión', J.A.C. Brown explora en profundidad las técnicas de persuasión, desde la propaganda hasta el lavado de cerebro. Este análisis abarca la formación y el cambio de actitudes, la guerra psicológica, la publicidad comercial, el tratamiento científico de la mente y la naturaleza de las conversiones religiosas, ofreciendo una visión esclarecedora sobre estos temas complejos. El libro es una traducción de Rafael Mazarrasa del título original 'Techniques of Persuasion - From propaganda to Brainwashing'.
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