by George Ritzer · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448131852
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book, in its third edition, offers a comprehensive analysis of the history of sociological theory and the work of the most important theorists. New chapters are incorporated dedicated to the theories of Thorstein Veblen and the studies carried out by the first female sociologists. The clear and simple presentation of the various theories facilitates understanding for university students taking subjects related to the subject. Ideal for students and professionals of sociology.
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
