by Tom Kelley, Jonathan Littman · Currency · tapa dura · ISBN 9780385499842
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Discover the secrets of IDEO, the award-winning design and development firm that created the Apple mouse, Polaroid's I-Zone instant camera, and the Palm V. This book reveals how IDEO fosters a culture of continuous innovation. Learn how this Silicon Valley-based company turns imaginative ideas into successes, leveraging teamwork and a creative process called "Deep Dive". Through entertaining anecdotes, Tom Kelley guides you through IDEO's problem-solving method, from observing user behavior to quickly prototyping and taking risks.
Tom Kelley Sr. was an American photographer who photographed Hollywood celebrities in the 1940s and 1950s. He is best known for his iconic 1949 nude photographs of Marilyn Monroe, which were distributed widely as calendar art—one of which was featured in the inaugural issue of Playboy magazine in 1953. He paid Marilyn Monroe only $50 for the shoot.
