by Steven Heller, Teresa Fernandes · Watson-Guptill Publications · tapa blanda · ISBN 9780823005451
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«The Business of Illustration» is the practical guide by Steven Heller and Teresa Fernandes, published by Watson-Guptill in paperback (144 pages, in English).
Reference work addressing illustration as a business: how to set up a studio, get known, find an agent and protect intellectual property. Includes interviews with renowned illustrators and agents, examples of work across different genres and a guide to indicative fees for different areas.
First edition of 1995, published in New York. The book includes an index.
For illustrators and designers who want to professionalize their talent and understand the commercial side of the craft.
Steven Heller is an American art director, journalist, critic, author, and editor who specializes in topics related to graphic design.
