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The Chain Gang
3.9
Negocios y EconomíaISBN | 9780826213754
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Product details
Pages: 312 pages
Author: Richard McCord
Publisher: University of Missouri
ISBN: 9780826213754
Format: tapa blanda
Language: en
Release date: 3/12/2001
ISBN: 9780826213754
Synopsis of The Chain Gang
En 'The Chain Gang', Richard McCord relata sus exitosos esfuerzos como editor y editor del Santa Fe Reporter en Nuevo México para evitar la adquisición de la corporación Gannett, y para ayudar a salvar un pequeño periódico diario de Green Bay de Gannett, la cadena de periódicos más grande del país. El libro presenta casos históricos sorprendentes de las tácticas dudosas practicadas por Gannett, conocimientos implacables sobre la industria periodística y duras conclusiones. Su éxito es una metáfora de uno de los triunfos más antiguos del mundo: el de David sobre Goliat.
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